Business owners and marketers are always on the lookout for platforms where they can engage their audience. With more than 1.4 million monthly active users, Instagram is one of the most attractive platforms to consider when trying to build your brand and boost its engagement.
However, to foster enhanced connections, communication, information-sharing, and engagement, you require more than just a business account and an audience.
If you are looking for ways to boosting your brand engagement on Instagram, check out some of the most crucial tips below that will help you do so.Â
1. Establish the Voice and Target Audience for your Brand
When deciding on what content to include in your feed, first establish your brand tone and the audience you’re catering to. That way, you can plan the type and use of posts that can help ensure proper use of the budget for social media.
Are you interested in targeting college students in search of an economical holiday? If so, the tonal shifts will be different when displaying the beach photos or well-assembled furniture so that your content will change accordingly.
Some consumers will appreciate and watch videos more than images, and vice versa, depending on the category they belong to. Knowing their preferences in advance helps you make better and more efficient planning of media projects with a video editor.
Read also: Fastdl: Download Instagram Video Tool
2. Develop Beyond-Ordinary Visual Content For Your Niche
Once you choose your niche, concentrate on the coverage density and the quality of the content provided. Invest your time and efforts in creating awesome, authoritative, first-strike visual content that doesn’t require further elaboration—meaning content quality matters more than the content amount.
You may get 1,000 likes on one post – which is better than 100 likes each on 10 posts of the same item. Devote the time to creating one or two spectacular pieces of artistry within your niche. It can also be helpful to demonstrate to your marketing agency to challenge them to produce more visually stunning designs.
3. Prioritize Giving Value To Your Customers
Focus on your niche; do not try to be all things to all people.
- What do they like?
- What will appeal to them?
- What do they currently interact with? Instead, the question that you must ask yourself is, ‘What problem are you solving for them?Â
Unfortunately, even in the initial stages, businesses are too enthusiastic about what they are offering, and the entire communication focuses only on us and our service. Get out of that box and specify what value you are delivering to the customers; it usually revolves around enlightening, amusing, or selling.
The best strategy to build the following as quickly as possible is to be more informative and engaging than selling, although this approach will help sell the products. Post one to three times a day, get comfortable, adjust, and keep posting.
4. Invest in More Followers to Your Instagram Business Profile
Instagram plays a crucial role in business expansion and social engagement in the modern era, offering an extensive platform to connect with a broad audience.
If you are running a brand online and want to maximize its engagement and reach out, then it’s beneficial to buy 250 Instagram followers or more than that. This investment not only boosts your follower count but also enhances your credibility and influence, making your brand more appealing to potential customers and partnership prospects.Â
Having a large number of followers on your Instagram profile is often seen as an indicator of your credibility and influence. When visitors view your profile and notice a high follower count, they are more inclined to view you as popular, reliable, and influential.
What’s more, higher engagement rates can draw in more partnership prospects with other brands. Not only that, but also you can join hands with your market influencers, so you can effectively connect and engage with their audience.
5. Interact with Your industry-specific Influencers
Instagram is an app with real interactions. But what’s the purpose of having an Instagram account if you do not interact with your industry-specific influencers? Interacting with industry influencers is an effective way to get potential followers and boost your brand engagement.
Social media influencers have dedicated audiences, which helps to bring awareness of your brand to people you would need help to reach. You need to identify key players in your niche market, get to know them, and engage them for your business growth.Â
Don’t forget to mention them in your posts, share their content, and generate new content ideas with them. For example, you could collaborate on a joint post or story, or you could ask them to take over your account for a day. Therefore, you can get more new followers and expand your reach effortlessly.
6. Host live sessions on Instagram
Your followers on Instagram expect you to show them your face now and then. Knowing that 82% of the followers would rather watch a live stream than read social posts, why not give Instagram Live a shot?
Hosting live sessions on Instagram is a powerful way to engage your followers and show them the human side of your brand. It’s a great opportunity to answer their questions, share exciting news, and showcase your products in a more personal and interactive way.
Audiences are encouraged to post questions, suggestions, and comments, which is excellent for your brand when interacting with people. If you ever find yourself wondering what kind of content can be posted on Instagram Live, you should consider the following;
- Live Q&A sessions regarding your brand, products, or any topics of interest.
- Pre-launch viewing sessions for a product that you intend to release into the market.
- Looking at the current trends or events in your industry.
- Customer support FAQs.
- Conducting sessions with professionals in the field.
Take advantage of selling features during live broadcasts and use Instagram Live Shopping. With this great feature, you can address your audience and directly market products and services to them.
That’s why it’s advisable to record live videos so that potential customers can purchase the products that were showcased during the live stream.
Read also: Instagram Post Reach Service by UseViral: Pros, Cons, and Risks
7. Leverage Polls & Questions to Find Answers
Interested in understanding the perception that your audience has for your brand and products? Use the polls and question features in your Instagram stories. Polls are much easier to create compared to contests that use stickers.
Moreover, there is no reason to create one: you just need to want it. Simply consider an instantaneous question to which you would also be glad to answer. Polls can be used to ask the audience about their likes, dislikes, things they would prefer, and so on.
